Advice for MenMen are often seen as invisible in the personal service sector. Many ideas revolve around this comment, with one of the major contradictions being that men are masculine and display hegemonic masculinity – this being the dominant form of masculinity in society. Research has found that men's health has flourished in recent years with "an emphasis on how gender constructs impact men's health outcomes and their daily lives" (Broom & Tovey 2009, p.1). HEGEMONIC MASCULINITY As previously noted, hegemonic masculinity is a term coined by Raewyn Connell to refer to the dominant form of heterosexual masculinity in Western society. Gender socialization is also an essential factor in determining and understanding the problems of men in society. Socialization is defined as “the process by which an individual learns the culture of a society and internalizes its norms, values, and perspectives in order to know how to behave and communicate” (Germov & Poole, 2011, p.235.) . There is no single form of masculinity; there are only types of masculinity. Connell characterizes the most dominant form of masculinity as hegemonic. Although it may not be the most common form, it is masculinity that is culturally dignified, and it is "culturally accepted to address the legitimacy issues of patriarchy, which guarantees male domination and subordination women” (Connell 2005. p.7.). Many men have the same idea that they need to be strong both mentally and physically, and if they aren't, it's embarrassing, which shows how difficult it can be for them to ask for money. help when needed. BEHAVIORPopular stereotypes have long characterized men as being reluctant to seek help when needed. Middle of paper......if there is violence, there are many factors such as sexual assault, domestic violence, violent crime, male rape, gangs and prisons. All social workers must be able to assess the impact of violence on their clients. When assessing this in men's lives, it is very important to find ways to ask clear and direct questions without making men feel defensive and/or judged. Social workers should also be careful about the language used, for example, “Have you ever committed abuse or domestic violence” may be derogatory and may not elicit the desired response. “Tell me about any times you may have engaged in physical behavior. with another person” can be considered a non-threatening way to start a conversation on this topic. When the threat of violence constitutes a serious problem, it is extremely crucial that security management becomes the most central intervention..