Website Development Survey Report For a website to be successful, you must have clearly identified goals and compelling content that attracts your audience to your site again and again. A good site requires a delicate balance between content, visual appeal and technology, but most importantly the content (Leonard-Wilkonson, n.d.). Knowledge of the market, product or service and business environment is also essential if you want to improve your business (Barnett & O'Rourke, 2006).2.1 WHAT MAKES A GOOD WEBSITE2.1.1 AudienceContent is the why people visit websites, it forms the basis of a good site. You need to know who is going to view your site and what their expectations are before launching into the content. The content should match your audience's expectations (Barnett & O'Rourke, 2006). A sample audience would consist of potential students looking for a program likely to interest them (“What makes a good…”, nd). One site that reflects this is Massey University, where you can “match interest to programs”. 2.1.2 Compelling Content Content is the most important element of a website, it will be the reason they visit your site in the first place (Barnett & O'Rourke, 2006). It must provide the visitor with information and attract their attention. You will need to create simple, inviting and informative content. The use of headings, short paragraphs and bullet points is strongly recommended (Ekins, nd). A good example here is the Eastern Institute of Technology (EIT) webpage on its programs. It presents programs in easy-to-read content with breaks between titles and bullets to highlight important information..