The role of ethnicity and race in how audiences interpret media messages. According to the sociological definition of race and ethnicity, there is a close interrelationship between race and ethnicity. Race has not been defined by the biological difference it represents from the social construct. Race does not distinguish between skin color and that of others, which is linked to ethnicity. Race is defined through social construction based on physical and cultural characteristics (Fulcher & Scott, 2007). “Ethnicity is a general category for describing collective identities” (Fulcher & Scott, 2007: 200). Ethnicity is based on cultural and historical context, meaning that members of that ethnic group share the same language, religion, and life experience. Ethnicity is the ethnic characteristic of a specific race. Ethnicities represent the separating role of different races. In terms of race, people may have racism towards culture different from others which could be based on historical colonization, control of Western culture, etc. (Fulcher and Scott, 2007). This racism also manifests itself in the media. Western media may deliberately neglect black or Asian people. The media is more likely to use white people as main characters. Although media outlets have increased the number of Black and Asian people on screen in recent years, inequities remain in the media product. Blacks and Asians may disappear altogether in some scenes filmed in a location where there are large numbers of Blacks and Asians (Ross & Playdon, 2001). This phenomenon provokes anger and discontent among black and Asian people. Additionally, the media may offer misinformation to these minorities...... middle of paper ...... of you, born to die, this race is innate to everyone. In this world, everyone is equal and everyone has the same right to stay in this society. Works Cited Fulcher, J. and Scott, J., (2007) Sociology 3rd ed., Oxford: Oxford University Press Ross, K., (2001) White media, black audiences: diversity and dissonance on British television in Ross, K. . & Playdon, P. (eds.) Black Brands: Minority Ethnic Audiences and Media, London: AshgateDines, G. & Humez, JM (eds. ) (2002) Gender, Race and Class in the Media: A Text Reader London: Sage Dickinson, R., Harindranath, R. & Linnaeus. O., (1998) Approaches to audiences: a reader, London: Arnold Saltzis, K. (Professor), (February 23, 2010) CULTURAL AND PUBLIC STUDIES Conference 5, University of Leicester, United KingdomDowning, J. & Husband, C (2005) Representing Race: Racism, Ethnicity and the Media, London: SAGE.

Essay / The role of ethnicity and race in how audiences interpret media messages. According to the sociological definition of race and ethnicity, there is a close interrelationship between race and ethnicity. Race has not been defined by the biological difference it represents from the social construct. Race does not distinguish between skin color and that of others, which is linked to ethnicity. Race is defined through social construction based on physical and cultural characteristics (Fulcher & Scott, 2007). “Ethnicity is a general category for describing collective identities” (Fulcher & Scott, 2007: 200). Ethnicity is based on cultural and historical context, meaning that members of that ethnic group share the same language, religion, and life experience. Ethnicity is the ethnic characteristic of a specific race. Ethnicities represent the separating role of different races. In terms of race, people may have racism towards culture different from others which could be based on historical colonization, control of Western culture, etc. (Fulcher and Scott, 2007). This racism also manifests itself in the media. Western media may deliberately neglect black or Asian people. The media is more likely to use white people as main characters. Although media outlets have increased the number of Black and Asian people on screen in recent years, inequities remain in the media product. Blacks and Asians may disappear altogether in some scenes filmed in a location where there are large numbers of Blacks and Asians (Ross & Playdon, 2001). This phenomenon provokes anger and discontent among black and Asian people. Additionally, the media may offer misinformation to these minorities...... middle of paper ...... of you, born to die, this race is innate to everyone. In this world, everyone is equal and everyone has the same right to stay in this society. Works Cited Fulcher, J. and Scott, J., (2007) Sociology 3rd ed., Oxford: Oxford University Press Ross, K., (2001) White media, black audiences: diversity and dissonance on British television in Ross, K. . & Playdon, P. (eds.) Black Brands: Minority Ethnic Audiences and Media, London: AshgateDines, G. & Humez, JM (eds. ) (2002) Gender, Race and Class in the Media: A Text Reader London: Sage Dickinson, R., Harindranath, R. & Linnaeus. O., (1998) Approaches to audiences: a reader, London: Arnold Saltzis, K. (Professor), (February 23, 2010) CULTURAL AND PUBLIC STUDIES Conference 5, University of Leicester, United KingdomDowning, J. & Husband, C (2005) Representing Race: Racism, Ethnicity and the Media, London: SAGE.

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