According to Social Media Problems and Controversies, “The shortcomings of social media suggest that Facebook friends and Twitter chats are replacing real relationships and real conversations.” Opponents also claim that supporters confuse the interactivity offered by social media with actual participation in a global event and that social media users risk having their online personas co-opted by companies eager to collect information shared by social media users. users and use them for marketing purposes. Others admit that social media has already changed the world and will likely remain a vital force in social interactions. They argue that people therefore need to be careful not to become too dependent on social media and other technologies, otherwise they risk seeing these new forms of communication dominate their lives. They reduce or eliminate face-to-face socializing. It's hard to say no, be rude, or not pay attention to someone when you look them in the eye. It's extremely easy and quick to unfriend or unfollow someone or simply block their efforts to make a connection. Just one click of the mouse and your problems are over. Unfortunately, this aspect of online socializing deprives people of the opportunity to study how to resolve conflicts in the world outside the Internet and could delay or disable social skills.