The pricing strategy that is normally in place would be the cost-based pricing strategy. Because the business is small and has only one owner, this strategy works best. Knowing the actual costs of the products and marking them up based on the desired profit per item works well for the organization. That being said, the store offers the consumer seasonal items, such as sports equipment. The company offers different pricing strategies during these times. For the family on a budget but someone plays sports, the company offers bundled pricing on specific brands. For other specific brands, the company offers a competitive pricing strategy, guaranteed to beat any competitor's price (Internet Center for Management and Business Administration, Inc., 2015). And for high quality products, the company has a premium pricing strategy in