Table of contentsMarket environmentSTDP processThe 8 Ps of marketingConclusionBreakfast and snack culture in Spain is associated with particular brands that have been present since the beginning of advertising to the consumer. These brands are such as Cola Cao or María Fontaneda cookies. It was in 1995 that Oreo entered the Spanish market, achieving success with a well-studied marketing campaign and continuing to renew itself over the years. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayMarket environmentOreo in Spain has many competitors such as desserts, breadsticks and cereals, but the ones that stand out the most in the category of sweet cookies would be prince cookies, ahoy chips! The main stakeholders targeted by marketing campaigns are children. The company tries to attract their attention from a young age to generate brand memories. The audience is generally middle and upper class. Oreo is gradually trying to expand to the adult audience which has expanded with this cookie and to create a new category. Fine Oreos are more of a snack than a breakfast or snack with fewer calories than traditional, thinner cookies. Suppliers are Nabisco's key category for increasing sales. In Spain, some of the best-known suppliers are Carrefour, El Corte Ingles or Mercadona (Mini Oreo). Oreo substitutes are white brands like Neo from Sondey, Zaps from Hacendado or Black and Roll from Carrefour. These substitutes look and taste almost identical to the original but with a lower price. In Spain there are no new entrants in the biscuit industry. Established markets are trying to innovate to continue to attract new consumers and retain the most loyal ones. Economic Forces: In Spain, it is common for both mother and father to work, leaving families little time to prepare breakfast, lunch and snacks. Its low price and convenience of transportation make Oreo fit the need for a substitute for the traditional sandwich that children love and does not require preparation time. Demographic strengths: Advertising is focused on a young audience. One of its best-known campaigns was the advertisement on Instagram with an Oreo in the colors of the homosexual flag to celebrate Gay Pride Day, with Madrid as the meeting point (reference).Cultural forces: In Spain, the health is a priority. more valued than in countries like the United States, that is why the most common packaging in Spain is a box containing individual packs of 4 and 6 biscuits for greater comfort as lunch at lunch break or to guarantee the quality of the cookies since not all cookies are exhibited abroad.STDP processThe sale of Oreos in the global market amounts to 20 billion units worldwide, with Spain being the seventh country to consume the most of these cookies. Their customers are divided between children (6-18 years), young people (18-24 years) and adults (24-39 years). These are generally middle and upper classes who can afford certain luxuries in terms of food. It is generally the product of urban or semi-urban areas and its greatest benefits come from the primary segment, that is, children and youth. Advertising campaigns are designed for this sector which has similar behaviors. The family message is generally very strong in advertisements that attract families. The secondary segment consists of people who influence primary buyers such as parents or.