Strategic ThinkingMany municipal departments in other states have faced similar problems as the Houston Public Library. The Houston Public Library can compare companies that have demonstrated strategic thinking in solving parallel problems. Strategic thinking is the approach in which a group in an organization thinks about, accesses, visualizes and creates the future for itself and its associates. It is not just about responding to daily and long-term problems, opportunities and new realities; he creates tomorrow. Strategic thinking is not reactive, but proactive. It focuses on how to create a better future by being proactive and adding value to society, through achieving highly profitable results. Strategic thinking always involves change, and often profound personal change. It's a change in mentality. Strategic thinking involves imagining the outcomes one wants to achieve in the future and creating an ideal future by defining and achieving outcomes that add value to the business. The Houston Public Library can also examine how the Houston Zoo evolved from a municipal department to a private foundation. In business, strategy is the combination of foresight, planning, and decision-making that prepares a company to achieve long-term goals and manage the consequences of contemporary decisions. When creating a strategy, the company must decide on both the short-term goals and the decisions to be made. long-term goals. The qualities of effective short-term goals are measurable, prioritized, and must be linked to long-term goals. Short-term goals added value benefits to the business. The company must implement an action plan giving staff a better understanding of their role in the company's mission. When invested in the company's vision, employees feel valued and proud to contribute to achieving goals. Determining business needs is the first step in deciding on a long-term goal. Second, the company must gather critical internal and external information. Internal information is free; However; the company will need to budget for external information. The business must then create a SWOT analysis. A SWOT analysis gives the company the strengths, weaknesses, opportunities and threats that affect the business. A SWOT analysis is a critical and simple representation that provides direction and serves as the basis for expanding a marketing plan..