For my essay, I chose to discuss the statement “The Black Freedom Movement of the 1950s and 1960s captured the attention of millions …As Americans began to flock to American cities, or what American companies call “the big markets.” American companies have sought to influence the consumption patterns of these increasingly important black consumers. » I chose to discuss this title because I think it had an extremely rich and interesting context as well as being able to involve many different aspects of history and society. I plan to present my essay in five sections, the first section introduces the concept of targeting black consumers and why this event occurred during a specific time period. The second section discusses the clear distinction between white and black advertising and how this affects market consumerism, using tobacco advertising as an example. The third section discusses the importance and size of the black market, using the example of Pepsi Cola. The fourth section discusses the emergence of design for African-American advertising, using Blue Note Records as an example. The fifth section discusses the importance of considering the needs of black consumers and how companies have responded to them, using the example of Ebony Magazine. Finally, in the sixth section, I use Black Opal Cosmetics as an example to see how the issue has contemporary relevance. American culture has progressed enormously in such a short time. Today, the 44th President of the United States is an African-American and with 51% of the vote in his 2012 presidential bid, Barack Obama's victory in the election marked a shift in attitude and a shift in the company. This remarkable kilometer...... middle of paper...... Black Opal was developed by women of Jamaican descent and highlights the need to recognize heritage. By creating a makeup line that highlights a woman's natural color, the brand presents a glamorous and elegant image, which introduces celebrity endorsement from women of color. In conclusion, even though such a broad history and area of ​​society was discussed in the statement, I believe it is clear from the sections and examples I have described that the statement is in fact true. We can see this during these two decades, from 1950 to 1970, where American companies sought to influence the consumption of the increasingly important black consumers. Using various examples from different areas of consumerism, I demonstrated how the great change that occurred in the 1950s and 1960s, due to the Black Freedom Movement, had a massive impact on American businesses and the way they treat consumers. consumers..