Two successful companies, Walmart and Scholarship America, have developed a similar website structure to gain online support for two unrelated goals. Walmart, a for-profit company, offers low prices, quality products, convenient hours and global shopping for millions of customers looking to fulfill many of their unlimited wants and needs. Walmart's website excites its consumers by showcasing images of affordable, high-quality Walmart products. Scholarship America, a nonprofit company, differentiates itself from Walmart by targeting college-bound students who desperately need financial help to cover their tuition costs. The leaders of Scholarship America created their website to represent their company successfully and kindly. Additionally, these companies' websites create excitement and urgency to persuade viewers to shop at Walmart or donate to Scholarship America. Executives at Walmart and Scholarship America tailored their websites to maximize the site's influence on viewers. Walmart's website overloads its customers with information about Walmart's various housing accessories, gift cards, toys, clothing, electronics, groceries, and other quality products. The website consists of departments, retail prices and featured products on sale. Walmart's streamlining of its website helps customers find exactly what they need so they can quickly compare prices with Walmart's competitors. By checking Walmart's low prices, customers have confidence in Walmart's good deals. Conversely, Scholarship America, a nonprofit financial aid company, reveals a successful story of making college affordable for millions of students. Therefore, Scholarship America positions its money middle of paper for underprivileged, college-bound students. The combination of urgency and value effectively persuades customers to respond to a company's business proposition. If a business insists that its customers buy a product, then it can increase its sales by creating higher demand over a period of time for a special product or service. However, Walmart and Scholarship America have proven how much urgency depends on reputation. Executives at Walmart and Scholarship America have successfully created their sites to communicate to their customers how low prices and financial aid enrich society. Customers respond to websites that clearly convey valuable company messages. Ultimately, urgency is a robust strategy, one that inspires customers to respond and purchase high-quality products that quickly appear and disappear on screens while browsing the website..