This is the part that involves making people aware of your product, your company or the service you offer. Advertising and marketing are key elements of business success. One cannot be used without the other. A relationship between marketing and advertising can be seen in the use of advertising to promote other types of marketing tactics. For example, advertising can be used to promote a sweepstakes or promotion offering a cash prize for fulfilling a defined condition, which is part of the marketing strategy. Advertising can also be used to promote offers such as the “buy one, get one free” marketing tactic. Managing the use of advertising to promote these tactics involves marketing decisions about what type of method to use, the cost of the advertising budget, and how often the advertising will run. There are different types of advertising methods, the most traditional being print advertising. Print advertising has been around for many decades and is therefore one of the most original advertising methods. Print advertising included magazines, flyers, newspapers and banners. It was the most effective means of advertising at the time and reached a large number of consumers. Print advertising remains very popular for a long time until we discover