IntroductionMany Americans believe that diets should work overnight to solve their weight problems. They struggle with the challenges they face when it comes to permanent weight loss. The billions we spend on diet every year add up to a lot of money. This money is spent to achieve a dream goal: losing weight. For those of us who want to fit into our skinny jeans, we need a dietary herb that fits our lifestyle so we can stay on the path to health and weight loss. Herbalife is a global nutrition company that sells nutritional supplements and weight management products that promote a healthy lifestyle. For 34 years, Herbalife has provided a safe, simple and effective weight management program that encompasses personal nutrition, education and product training. Herbalife products are sold through independent distributors in more than 90 countries. (Herbalife)(businessweek.com)Herbalife operates on a direct sales/MLM referral model. The majority of Herbalife independent distributors purchase the product for personal use and consumption. Distributors receive financial compensation and product discounts. Some distributors purchase the products solely for personal use while others sell them directly for higher commissions and discount percentages. Herbalife's direct sales concept is a step away from a referral rewards program. The only way to purchase Herbalife products is to purchase them from an independent distributor. You cannot order directly from the Herbalife website or at a point of sale. Independent Distributors become independent contractors for Herbalife and attempt to recruit friends, family, and prospects to purchase products from them and/or become Independent Distributors themselves. The result is a $30 billion industry investment......about 4 percent of Herbalife's independent distributors joined the company to earn a full-time income and the vast majority joined with the goal main to buy products at a discount. Action Plan (Herbalife)Herbalife needs to recruit a marketing/public relations consultant to help prepare effective marketing strategies. They have a great product that works for them. They have members who are only there to get discounts. They need a strategy in place that can lead the company to achieve even higher sales. Most people have no idea what Herbalife is in the diet/supplement industry and even more have no idea what the Casa Herbalife program is, or what the Herbalife Family Foundation made to help the lives of children. If a more precise marketing campaign was implemented, this company would see record double-digit increases..