There is no clowning when it comes to animal cruelty in circus life. Portuguese animal rights organizations Accao Animal and Liga Portuguesa dos Direitos do Animal (LDPA) are trying to raise awareness about animal cruelty and protect animal rights through different campaigns. In this campaign, the advert features a large circus lion covered in clown makeup and trapped behind thick iron bars. The lion's dark face and black background highlight the red, white and green paint carefully smeared on its fur. The happy face painted on top is an unrealistic representation of the actual emotion the animal is feeling underneath. Anyone who has ever visited a circus can relate to the advertisement due to their participation in shows. Accao Animal and LDPA use ambiance, creative wording and a distinct animal point of view to promote animal rights. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay At first glance, the large lion is obviously the focal point of the advertisement. The sad and suffering animal symbolizes all the other lives that the circus affects. The dark background of the cage brings out a dark ambiance which helps to draw attention to the lion's face covered in colorful paint. Looking more at the colors, red represents the bloodshed of abused and abused animals. White represents the innocence of creatures forced to act in dangerous stunts. Green represents life and nature, which these animals cannot experience. According to dosomething.org, circus animals spend 96% of their lives in cages and chains. With the focus still on the lion's face, the audience can see a distinct contrast between the serious expression of the animal's face and the fake painted face. This is also reflected on the act that the circus puts on with the happy animals performing, but in reality it is quite the opposite with gruesome exercises and practices. The joy that is presented to circus goers is just a hoax and spectators can see this through the different emotions on the lion's face. Once the audience's attention shifts, the audience is attracted to the creative and bold words used under the name of the advertising campaign. : “ANIMALS ARE NOT CLOWNS.” Using puns helps keep the reader's attention on the words. “Roll, roll, ladies and gentlemen, boys and girls, for the lash against the animal's stinging wounds. A big round of applause for flaming hoops, injuries and electric shocks. Come experience the famous number of cages and closely linked chains that provide no escape from endless training sessions. Laugh, clap and participate in the repetitive choreographed routines typical of depressed and stressed animals. All the pleasure of the circus traveling from town to town exhibiting animals as well as human caricatures. Clowning is no fun at all,” the campaign proclaims. This piece is effective because of the sarcastic and sharp tone of the words. The tone uses pathos to make the audience sympathize with the animal's real situation. The audience might feel guilty reading this because they might have witnessed some of these cruelties. The final words, displayed in a playful banner, declare: Animal circuses: “Don’t be part of the show. » Words in bold give one last chance to describe the main goal of protecting these creatures from terrible life.