Recently Weatherproof, the American manufacturer of jackets, found itself the victim of a controversy when it published advertisements in which the American president, Barack Obama, wore one of his jackets. , while standing in front of the Great Wall of China. Weatherproof came across the president's photo and purchased the rights to it, intending to use it as a sneaky marketing strategy. This appears to be a clear example of Weatherproof attempting to use Obama's "selling power" to market its products and, in some way, profit from the president's personality. It is generally accepted that a celebrity's identity incorporates a certain degree of goodwill. or commercial value within it. This value attaches to the approved product, thereby increasing its appeal and credibility among consumers. Companies attempt to misappropriate this value to gain commercial advantage through clever marketing strategies, as Weatherproof did, without compensating the celebrity for their “endorsement.” The right of publicity and the offense of unfair competition prohibit such unauthorized use of an individual's identity....