There is a saying: “Monkey see, Monkey do”. In today's world, it seems like it is completely natural for humans to imitate what they believe works in society. Although there are beneficial aspects to imitation, there are also harmful consequences. Counterfeiting is a strong word that describes companies that falsify invoices or create fake fashion items, electronic items, and even pharmaceutical products. For the purposes of this research, the focus will be on the different aspects of product counterfeiting in the fashion industry. Although fashion has continually changed, been reinvented, and some have even been called “classics,” one thing will always remain: a designer's ability to express their creativity. Fashion is primarily driven by trends, whether past, present or future, which makes counterfeiting in the fashion industry a very lucrative and multi-billion dollar industry. The current economic climate makes luxury almost ridiculously unaffordable. With high demand for low-cost items, the market thrives on consumers' obsession with spending while saving. With 21st century expectations and the need to be worth something, this is giving rise to an unstoppable industry. This is especially important among women, as they are primarily image-driven and keen to seek the perfect balance between trend and price. The desire to seduce in a certain way leads to counterfeiting. Savvy shoppers yearn for that moment when they can treat themselves to Christian Louboutin, Louis Vuitton, Hermès and other rare or out-of-reach products. The more the product is unobtainable, the more desirable it is. It is not surprising that many are willing to buy the counterfeit rather than the genuine one because of its resemblance and price. Counterfeiting affects the industry middle of paper ......legal proceedings. Informative videos featuring interviews with key players fighting to stop illegal activity include ABC Nightline, ABC: Faking It, and Katie Couric's segment on counterfeit fashion. It’s comforting to see that there is awareness building. The collaboration between eBay, the Council of Fashion Designers of America and the world's leading designers is truly one of the first steps toward spreading awareness and understanding of fashion counterfeits. So far, every year the planned event has been successful. Consumers must take this awareness to heart and be proactive in spreading it in order to avoid catastrophes in the areas of human creativity and the economy. This would also involve preventing any further subsidizing of illegal activities. Counterfeiting is an undeclared war and consumers are the only ones who can save the world from its negative impact..