Table of ContentsViews over timeRatings (likes/dislikes)Discovery eventsAnalyze audience demographicsTrack them traffic sourcesSharing statisticsEncourage subscriber engagementNumber of views over timeAn important metric used To determine the success of a video, one must count the number of views the video has received over time. YouTube Insights provides this metric at the bottom right of each video to give users and the source an idea of ​​its popularity. This metric can help determine what type of content resonates best with its audience. Average views per video provides a clear understanding of which video content is performing well and guides future content creation. Video views should be considered the main success factor of any video. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get an original essayRatings (likes/dislikes)Video ratings are another metric that demonstrates direct feedback from viewers. They are displayed in the lower right corner of videos along with video views. Here we can see the number of likes or dislikes the video has received over time. For an in-depth view of these notes, click on the bar graph. This allows you to compare the likes, dislikes, comments, and favorites of the video since it was published. Besides the total number of views a video has, ratings can help determine what video content is liked or disliked by its audience. Comments on reviews are often a better indication of engagement than just views, because reviews require more action from the audience than just watching their content. Comments in the form of likes or dislikes can improve our search rankings because YouTube takes these factors into account when deciding how our videos rank in search results. Discovery Events Understanding how traffic was driven to a person's YouTube videos is essential to understanding how to attract relevant viewers to our videos in the future. This information can be accessed by clicking on the same bar chart icon at the bottom right of most YouTube videos. It shows significant discovery events; i.e. viewers' primary referral sources to a video. The list of main reference sources allows you to analyze the sources of significant opinions. This information provides actionable insight into which marketing channels are driving traffic to your videos over others and helps focus efforts. If one traffic source attracts more than another, the video promotion strategy can be adjusted accordingly. It is advisable to note the websites that embed our videos. Embedding a video involves posting a YouTube video for viewing on a site without viewing it on YouTube. We may rate and contact websites that embed our YouTube videos. They can be notified when a new video launches, so they can share it too. Analyze Audience Demographics To analyze the video statistics in more detail, one can click on the Show more statistics button to get deeper analytics on the video. A better understanding of audience demographics will make it easier to create content in the future to make it as relevant as possible to the age, gender and geographic location of the audience. Viewer Demographics.