An American unnoticed watches three thousand advertisements a day, many of which use women and sex appeal to attract consumers' attention (Kilbourne). Advertisements unconsciously affect our lives, and often not in a good way. Additionally, it is usually women and girls who compare themselves to the thin models presented in advertisements. Advertisements not only impact how women view each other, but also how they view themselves. Women and girls strive to look like retouched and photoshopped models, which can lead to serious problems, including eating disorders, extreme dieting, and excessive plastic surgery. But what these women and girls look past is the fact that advertising agencies are using Photoshopping to completely change the appearance of models. Over time, the Surgeon General should begin a process that will help eliminate this social problem. A policy should be initiated that all digitally altered photos in US publications contain a warning label to help reduce the current negative effects of unrealistic body image perpetuated by the media. Often, advertisements illustrate a prototype of the perfect body obtained through photo shopping. . These perfect images can negatively influence a woman's body image of herself, sparking greater concern for a woman's mind and body. For many, the extent of this problem is unknown, but according to Jean Kilbourne, campaigner for women in advertising, "the advertising industry is sacrificing our health for its profit," she says. “It sells more than just products, to more people. to the extent that they tell us who we are and who we should be” (Killing Us Softly 4). Advertisements make women feel pressured to look like the models on the cover of Sport's Illustrate...... middle of paper ...... Etiquette? - NYTimes.com." The New York Times - Breaking News, World News & Multimedia. December 2, 2009. Web. November 1, 2011. .Kilbourne, Jean. Killing Us Softly 4. Television. Pfanner, Eric. "A Move to Curb Digitally Altered Photos in Ads - NYTimes.com." The New York Times - Breaking News, World News & Multimedia. September 27, 2009. Web. November 1, 2011. "French MPs Want Health Warnings on Airbrushed Photographs - Telegraph " Telegraph.co.uk - Telegraph Online, Daily Telegraph and Sunday Telegraph - Telegraph. September 21, 2009. Web. November 3, 2011. .http://scitech.blogs.cnn.com/2009/09/24/ les -french-politicians-want-photoshop-warning/