IntroductionThe name Federal Express is not new; it is an organization that has been serving humanity for a long time. Federal Express, commonly known as Fed Ex, is a renowned courier company that plays a leading role in the logistics industry and is considered the market leader as it offers a zero-defect system. The company is famous for its competitive techniques, strategic advantages, distinct thinking and lack of communication barriers. Although there are several logistics and courier based organizations, Federal Express has gained considerable reputation due to its services and innovation. It is the first courier organization to use an electronic forum to exchange orders. Innovation and innovation-related strategies have differentiated Fed Ex from the rest of the logistics company. Federal Express attempts to excel in market share through technological advancements and differentiation of products and services from those of its competitors. Although the company faced obstacles and hurdles at every stage, its powerful strategies saved it every time. The assigned topic deals with strategy execution in a globalized environment and the research paper will talk about the cost creation frontier of Fed Ex. The paper will ask about the basic elements a company needs to achieve a competitive advantage over others in order to maintain productivity above the norm (Arthur, 1992). The company is famous for its differentiation practices, so the project will determine how it manages competitive gains compared to other competitors. Additionally, Fed Ex development models will be consulted and analyzed and recommendations will be provided if necessary. Finally, the project will cover globalization and ...... middle of paper ...... special packages and high quality services. References Arthur, JB (1992). The link between business strategy and industrial relations systems in American mini-mills. Industrial and Labor Relations Review, 488-506. Farhoomand, AF, Ng, PS and Conley, WL (2003). Building Successful E-Commerce: The FedEx Story. Communications of the ACM, 46(4), 84-89. Hult, GTM, Hurley, RF, Giunipero, LC and Nichols, EL (2000). Global Organizational Purchasing: A Model and Test with Internal Users and Corporate Buyers*. Decision Learning Sciences, 31(2), 293-325. Quelch, JA and Klein, LR (1996). Internet and international marketing. Sloan Management Review, 37(3). Wind, J. and Rangaswamy, A. (2001). Customerization: the next revolution in mass customization. Interactive Marketing Journal, 15(1), 13-32.