Music has accompanied people since the dawn of time. It occupies a very important place in our contemporary world, where access to it is absolutely easy. But does it matter what we listen to and how often? How does music affect us? For many years, music has had the greatest influence on the way adolescents dress, their hairstyles, the way they speak and their behavior. “We can compare a man to a building surrounded by a high fence. Everything that a person lets through the front door into the building changes its interior” - says one of the Russian philosophers and writers Andriy Maksymov about his observations. It is not known who first used the term "youth music", but its existence began with the growing popularity of rock and roll and new trends in music culture dating back to the mid-20th century. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Its ideology was much stronger than anything else and introduced many changes that were not brought by any other musical genre, even those. of. Rock and RollEveryone knows what it is, an exceptionally captivating musical genre. Rock 'n' roll was born in the United States at the turn of the 1940s and 1950s as a result of a combination of traditional blues, country, rhythm and blues, gospel and jazz. Influenced by many different types of music, rock and roll acted as a novelty, paving the way for self-expression and innovation. At first, it was performed and listened to only by African-Americans. It was an expression of rebellion due to the limitation of their civil rights. It wasn't just the next popular music genre. An important factor in the existence of this musical genre was the great migration of blacks from the South to the North in the 1940s. At first, their music was called "race", but later became rhythm and blues to be more politically correct. White Americans, including many young people, appreciated the rhythm and blues genre, but black music and its artists were rarely heard by the general public. The situation changed when a Cleveland DJ named Alan Freed noticed that CDs with this music were eagerly purchased, so he began promoting it on the radio calling it ROCK'N'ROLL, name first used in 1951, taken from the song "My Baby Rocks Me with a Steady Roll". In literal translation, it means “swinging and turning”. An interesting fact is that "Rock'n'Roll" was a metaphorical term for sexual intercourse. The song "Rock Around the Clock" in Bill Haley's version changed the face of popular music of the time. This was the first Rock and Roll song that reached #1 on the charts and started the craze. The Ideology of Rock and Roll In the United States, the issue of discrimination was very visible and Rock and Roll music opposed this division. Time brought great popularity day by day and the impact of music was growing all over the world. Rock and roll was a kind of manifestation of the youth's will to live, and its dynamics and rhythm were intended to express the state of mind of the younger generation and their rebellion against rigid social conventions, which prevented, in their opinion, to achieve the simplest and simplest goals. the most important things: happiness and love. The song titles and lyrics of early rock and roll hits, written primarily for teenagers, expressed the feelings of young people of that era. The lyrics were much moresocially suggestive than in other genres, including the basis of Rock and Roll. Simple music and lyrics were performed with incredible freedom and honesty. Spontaneous, sometimes provocative, and always deviating from the general banality, such is the behavior of musicians on stage, initiated by Elvis Presley. Finally, the mode of reception itself – especially during concerts – was free of embarrassment. People began to speak publicly about the problems faced by ordinary people, the lack of mutual acceptance, racism and social divisions, as well as the current political situation, directly and ruthlessly pointing out the mistakes of leaders, which often resulted in serious consequences for rebellious artists. Young people identify more and more with their musical idols. Jimi Hendrix, Jim Morrison, Janis Joplin mixed real life with narcotic visions, presenting the audience with something completely unknown to them. For example, Jimmi Hendrix was one of the most colorful and expressive characters on the world music scene. His style and virtuosity in the use of the electric guitar have still become an inseparable element of every piece of rock music today. Hendrix is ​​also remembered as a person who often repeated the lyrics of Faron Young's song, which became a catchphrase of all rockers: "Live fast, love hard, die young." Adolescence is normally a time of rebellion against adult authority and music was motivating. adolescents to rebel against certain traditional customs. In many cases, this was a direct opposition to the common parental view that “children should be seen, not heard.” This rock and roll attitude offended some parents and made them perceive this music as something dangerous. Hollywood culture exploited this gap between generations and captured the idea of ​​Rock and Roll music. It was interesting for teenagers while shocking their parents. The most popular subculture In the second half of the 1960s, the most famous and characteristic youth subculture was created: the hippie movement. Long-haired hippies versus soldiers with guns became a staple symbol of the '60s, when Rock and Roll culture opposed all wars and violence. The men had long hair, an expression of freedom and opposition to the necessity of military service. The hippies included in their trend the specificity of a new lifestyle. Life under the sign of free love, marijuana and LSD. It was a kind of revolution directed against traditional institutions and structures, the family, the church, the school and the entire state. They were an element of the sexual revolution, pacifist (“Make love, not war”) and ecological movements. The concept of Flower Power also emerged as passive resistance to the Vietnam War in the late 1960s. They expressed the wish that people would turn war into peace. They had no permanent place to live and freedom for them was a lack of coercion, family and moral standards. They lived in harmony with nature and rejected the norms prevailing in the adult world and replaced them with their own moral criteria, characterized by sophisticated moral freedom, manifested in a free relationship to sex - instead of fighting, it is better have sex. They lived in harmony with nature and rejected the norms prevailing in the adult world and replaced them with their own moral criteria, characterized by sophisticated moral freedom, manifested in a free relationship to sex - instead of fighting, it is better.