Persuasion: Who, What, and To WhomWhen people need to say yes or agree on something else, persuasion is used by the speaker to transmit his message. The speaker's goal is to get the listener to change their mind and agree with them (Rhoads, 1997). We can try to understand the world we live in using social psychology because it explains why people act or behave the way they do. Social psychology attempts to explain why people judge others, why they act with such persuasion and intention, and why they help others (Feenstra, 2011). To convince others, the speaker must have certain traits and attitudes that will attract the crowd towards him. Some of the traits a communicator should have include being friendly, seeming knowledgeable, being authoritative but not to the point of being airy, but rather simply showing that they know what they are talking about and that they 'he's an authority when he does it. arrives at the said subject. The audience's perception of the speaker is also important because they need to hear and understand the words of someone who seems trustworthy enough. This is character and on this character, the speaker must be able to establish a connection with the audience in order to persuade them more effectively (Education, 2011). A speaker's ability to persuade the audience is called influencing their ideas and eventual judgment. and this is all the more possible if the speaker is attractive to the audience, as you know, looks can sometimes be deceiving and more people are attracted to good-looking speakers than to those who are not. It's normal for someone with good personal characteristics and who seems to be a speaker because people seem to believe them easily...... middle of paper ...... and when the speaker managed to change the minds of his listeners, and that’s a skill. If you understand and know social psychology, you will learn about the differences between people, making it easier for you to frame your message in a way that will convince your listener (Rhoads, 1997).ReferencesChange your mind. (2011). Social influence. Retrieved from Changing Minds.org: http://changingminds.org/explanations/theories/social_influence.htmErupting Mind Education. (2011). How to persuade different types of people. Retrieved from Erupting Mind Education: http://eruptingmind.com/how-to-persuade-different-types-of-people/ Feenstra, J. (2011). Introduction to social psychology. Bridgepoint Education, Inc. Rhoads, K. (1997). Introduction to influence. From Working Psychology: http://www.workingpsychology.com/intro.html