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Essay / Apple Innovation - 1954
An economic crisis can be a crucible that forges new innovations in business operations or can lead companies to make stupid mistakes that destroy them as they blindly rush to survive. We're starting to see companies move to one camp or another as the economic downturn deepens, but one company stands out for its innovation edge: Apple Computers. Apple's innovation in introducing its new products is leading the way and showing how product innovation can deliver superior economic returns to a company and its shareholder. Apple Computers Inc. was co-founded by Steve Woznaik and Steve Jobs (known as "the two Steves"). . Both shared the common idea of assembling a machine and then selling it. In 1976, they introduced the world to the first PC and called it Apple I. Byte Shop, a local computer store based in California, became interested in the machine and gave Jobs and Woznaik an order for 50 computers each at $500 upon delivery. While the parts were ordered from Cramer electronics, an electronic parts distributor, Jobs and Woznaik worked days and nights to assemble the parts. This is how Apple I was born. Apple I had sound design, a philosophy that Apple still maintains today. Apple I had a monitor, unlike all other computers of that age, and it used a boot code on the read-only memory (ROM) to speed up the computer's startup. Additionally, the machine also had a cassette interface for storing and saving programs. Ultimately, two hundred Apple Is were built. With profits from Apple I sales, Wozinaik designed an improved model, the Apple II. It was noticeably different from Apple I. It was: (a) a completely redesigned TV interface, which in addition to the text, was also in the middle of paper ...... market of Dell, IBM and other PC Competitors. As it moves in a new direction as a consumer electronics manufacturer with products like the iPod and iPhone, Apple will continue to dominate the market with its innovative and interesting ideas incorporated into products. References14. MIT, Technology Review (December 2004). Innovation News: briefings from the world of information technology. Technology Review: MIT's technology magazine. P.29Wikipedia Encyclopedia (February 8, 2005). Apple computer. Retrieved February 10, 2005, from http://en.wikipedia.org/wiki/Apple_Computers Apple press release (January 26, 2005). Motorala and Apple bring iTunes Music Player to Motorola's next-generation mobile phones. Retrieved March 19, 2005, from http://www.apple.com/pr/library/2004/jul/26motorola.htmlEconomist (January 15, 2005). It's crunch time for Apple. Economist P.53-54.