There are few drive-thru restaurants, and the current packaging results in a greasy, sticky mess. Even though Five Guys encourages the customer to sit down, eat a few peanuts and finish their burger, there is still a market of To-Go customers. These are our targets, and they are being neglected. The new packaging solves many problems. The first is that it's difficult to hold the bag when carrying takeout food, and anything it comes into contact with leaves a greasy residue. Having a cardboard/paper box inside a larger bag with handles gives the customer the feeling that they are actually getting quality food to go. Currently, the bag of greasy fries looks cheap, which is contrary to the purpose of the Five Guy brand. A box to hold the burgers in, instead of foil, also solves the problem of burgers becoming soggy, squashed and unappetizing. The second concern addressed is that customers want a way to take leftovers home after eating in-store. After tearing the bag to access the fries and burger, the customer has no way to reuse the bag. Now the new packaging can be used both to facilitate in-store consumption and to