It affects the way advertisements are structured and presented. Images have become the centerpiece of all emotional advertising. For advertisers, eyes are synonymous with success. Advertisements want something that catches consumers' eyes and keeps them on the ad until the message is received. One of the most important and obvious attention-grabbing techniques is the use of color. Bright and bold colors will increase the likelihood that an ad will be read or clicked, in the case of modern society. Colors have powerful associations that can change the mood of the audience. For example, blue is a color that businesses commonly adapt to their logos because it is professional and productive without being invasive. However, blue can also be used in advertisements to express feelings of cleanliness and serenity. Incorporating different colors in advertisements has the potential to grab the consumer's attention more immediately than a slogan. “Colors can more easily attract consumers' attention because of the multiple associations they have with specific colors” (“How Does Color Affect Advertising?”, Lister). This is one of the main success factors against the “human immunity” of advertising. It is rarely the argument or call to action that