She often cites Dr. Panksepp who "has spent decades mapping the emotional systems of the brain that he believes are shared by all mammals" (Yoffe 599). She also uses pathos to some extent. The author often points out that his audience is also a victim of these electronic traps. She also uses ethos somewhat by citing reliable and credible sources. Yoffe, however, doesn't weigh both sides of the debate. She does not consider that this addiction can be exploited for good. Yoffe has written for Slate Magazine and The Atlantic (Don't Call). During her work as Dear Prudence, she worked as a human guinea pig and answered questions ranging from dirty breasts to sex offenders (Don't Call). It is very prestigious and credible. However, she is not an expert in the field of neurobiology. However, this does not invalidate the arguments she puts forward in her essay, because she relies on experts and studies for information, and because it is easy to observe this phenomenon in reality.