Publix Super Markets IncSuper markets are rare in the South. There are many different variations in a very small region and when one becomes your favorite it is usually for convenience. However, in the local Jacksonville community and throughout most of Florida, Publix Super Markets have made a very valuable impression on their current consumers. Founded by George W. Jenkins on the idea that what makes a company successful is how it takes care of its customers and also its employees. With Publix being one of the eight largest private companies in this industry, according to Forbes' list of America's Largest Private Companies, people wonder what makes Publix so different. Publix super markets have a rapidly developing and quickly motivated group of competitors. This allows the market to have interesting trends and evolve quickly. According to the Food Marketing Institute website, as of 2012, there were thirty-seven thousand and fifty-three companies in this industry, putting Publix at the top of buyers' lists. Employee ownership is one of the characteristics that current workers contribute to the success of the company. Focusing on the well-being and progress of their team members has given them a sought-after employment pool. The framework that will compare Publix Super Markets and its competitors is the Five Forces Competition Model. The five aspects that will be discussed are the threat of new market entrants, the bargaining power of suppliers and buyers, the threat of substitute products and rivalry between competing companies. Finding the optimal position in each of these categories has given Publix Super Markets the reputation it is proud to deserve. This is important for every business...... middle of paper ......erie. Due to low switching costs and many competitors entering and existing in the market, to stay ahead you need to prove that you are different. Providing many savings and convenience options will help Publix maintain its market share for many years to come.ReferencesList of the largest privately held companies in America. (December 1, 2013). Forbes.Fortune 100 Best Companies to Work For. (February 3, 2014). Fortune 100 ranking of the best companies to work for. Retrieved April 18, 2014 from http://money.cnn.com/magazines/fortune/best-companies/2014/snapshots/75.html?iid=BC14_lp_arrow1Publix Culture. (nd). Publix. Retrieved April 18, 2014 from http://corporate.publix.com/about-publix/cultureSupermarket Facts. (January 1, 2012). Supermarket Facts. Accessed April 18, 2014 from https://www.fmi.org/research-resources/supermarket-facts