In today's era of internet and social media use, an individual's identity has the potential to affect their current and future employment. Employers are increasingly using social media sites to screen potential and current employees to identify any activities or posts that may be in the best interests of the organization. Many questions arise regarding the potential effects these actions may have on individuals' employment and whether they are morally, ethically and legally acceptable. The publication “The future of Identity” [p4] (Bostrom and Sandberg 2011, p.4) states that; having an identity is an essential part of human psychological and social well-being. Threats to a person's identity are serious and often provoke strong reactions. Growing interest will lead to a surplus of problems, thus encouraging the use of multiple identities. Linking an individual's multiple identities to their legal identity, triggering “…privacy violations, identity theft risks, reputational damage, and retaliation” – (Bostrom and Sandberg 2011). A debate conducted by Bloomberg Business Week discussed the pros and cons. of employers accessing profiles on social networking sites – Timothy B. Lee states: “…employers have a legitimate interest in ensuring that potential workers will not embarrass the company” (Lee and Fish 2008). With the ease of access to information on the web, it is increasingly easy to connect people with their actions, cultural beliefs, marital status, employment status, and employer. It is not difficult to understand how an employer might be concerned, as they must now consider what their employees do during working hours and what they do outside of working hours, and more importantly, how these actions... middle of document ......ations-and-other-technologies/do-i-have-rights-under-the-privacy-act-when-i-use-social-networking-sites (accessed May 10, 2014). Bostrom, Nick and Anders Sandberg. The Future of Identity 2011. United Kingdom: British Government Office for Science, 2011. Human Rights Commission, Australia. “Australian Human Rights Commission – Know your rights: racial discrimination and defamation.” Australian Human Rights Commission. 2012. https://www.humanrights.gov.au/publications/know-your-rights-racial-discrimination-and-vilification. Lee, Timothy B. and Greg Fish. Bloomberg Business Week – Employers, get off my Facebook. March 20, 2008. http://www.businessweek.com/debateroom/archives/2010/12/employers_get_outta_my_facebook.html.Qualman, Erik. Socialnomics: How social media is transforming the way we live and do business. 2nd edition. New Jersey, : John Wiley & Sons Inc.., 2013.