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  • Essay / Key Terms for Public Relations - 582

    PROMOTIONPromotion is an aspect of the marketing mix that is of great importance. For our product to be successful, the promotion we use will be essential. This is because the promotion method we use for the product can help differentiate our product from other products, making it unique and outstanding among other brands. Additionally, using the right promotion can be used as a way to persuade consumers of our product that they have made the right choice. PROMOTION STRATEGY Pull strategy will be used to promote this product. This means that great importance will be given to consumer advertising in order to encourage end consumers to purchase the product. This strategy will also be an effective way to increase consumer demand for the product. In reference to the promotion tool to use, we decided to use advertising and public relations. ADVERTISING This is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor, often called an advertiser. The reason for selection...