When we talk about mass media, we tend to think of all forms of media, whether it is social media or any type of communication media to one-way or two-way. In theory, however, mass media reach a wide audience; they refer to television, radio, print publications and the Internet, one-way media. This is why and how it is an effective way to propagate the dominant ideology. It reaches the masses while not allowing them to react. This does not allow the consumer to respond to what the media considers to be the dominant ideology or, in other words, how everyone should believe society should work. In today's world, stereotypes and misrepresentations of groups of people are normalized and perpetuated in all types of media. This in turn creates a hegemonic system in which people are represented in a certain way and which is now considered the “status quo”. Mass media frames this narrative and it continues to grow and spread across all forms of media. This can cause myths to spread in society which often lead to a bigger problem. Media at the Dawn of the 21st Century,” Robert McChesney discusses media conglomerates and their effect on consumers. It addresses the fact that the media industry is fundamentally a monopoly and is run solely by profit. What owners think also has a lot to do with the content they produce. If consumers only know a few select ideologies, how are viewers supposed to know who exactly is producing the content they see? Media companies do a great job of spreading ideology because they don't have to respond directly to the public. Unlike social media where if an image is shown there can be debate about the image and understanding its true meaning. Whereas in mass media, what viewers see is what they get. It's up to them to come up with an alternative meaning or describe what the content shows without any way to ask the