In the past, they have been sensitive to these types of factors. is sensitive to changes in the external market. The first of two examples can be seen during 9/11, where this national crisis caused disruption to many businesses. When the markets shut down, BuildDirect was unable to secure the investment needed to stay open. They had investments of 15 million Canadian dollars with their bankers which could not be realized due to the stock market crash. Due to lack of investment from banks, BuildDirect had to lay off 20 of 32 employees. They had to take money from family, friends and issue a private offer