The company has an idea that men are gentlemen, polite, so they use it to sell their product. In addition, society considers women as beauty. So hairless. They use this idea to sell their product. Society's image of men and women is used in certain aspects of razor sales. The idea that you have to use Gillette or Venus to become this gentleman or goddess. The seller of the product explains how the gender role should act. Razors are an everyday object that everyone must use every day. Judith Butler wrote a book: “Gender Trouble” explaining how women and men act in matters of gender. Men are not born men and women are not born women, it is a social construction. Depending on our biological sex, we learn to express our gender