The debate over whether marketing to children should be allowed focuses on two opposing sides: one that believes that marketing to children is unethical and anyone who believes that it is “just business”. . This essay aims to explain why marketing to children is unethical and should not be allowed. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay One of the main reasons why marketing to children is unethical is children's increased susceptibility to manipulation due to their inability to think critically. According to a coursebb.com article, this creates the problem of children not being able to understand the hidden messages used by advertisers in order to entice customers to buy their product. This, coupled with the child's lack of responsibility, creates the problem that it is more likely that the child will make decisions about the advertised product impulsively. Because the child does not understand the negative effects, he or she may pressure his or her parents to purchase the product, resulting in little protest from the parents. This creates a problem for parents as they often end up buying the product even though it is useless and a waste of money. However, according to The Guardian, people who support marketing to children believe that marketing to children promotes critical thinking in children. These people believe that parents could help their children identify when a product is useless and therefore a waste of money by using these advertisements. This wouldn't work, however, because most parents don't want to teach their five-year-old who wants a new kitchen to think critically because the child is too young. These people also argue that marketing is essential because marketing as a whole is a tool used to advertise products and inform potential customers about the product. Unfortunately, these companies operate in child-oriented sectors, such as the toy industry, and therefore the automatic target of their marketing is children. However, the problem with marketing in this sector begins when these companies work with other companies outside of child-focused sectors. target children. An example of this is McDonald’s and the “Happy Meal” they offer to children. McDonald's, a company in the fast food industry, works with companies in the toy industry to offer toys with their "Happy Meal" to entice children to purchase the meal. This adds to growing children's health concerns as more children become overweight and obese from these fast foods. This type of marketing does not take children and their needs into account, but instead focuses on how best to make a profit, ignoring the needs of their largest demographic. Marketing to children should not be allowed as it is an unethical practice used to manipulate children. to adhere to the schemes put in place by companies to get them to buy their products. This practice takes advantage of children's immaturity and parents' eagerness to please their children, while ignoring children's needs and prioritizing profit, even if it negatively affects their health. Keep in mind: this is just a sample. Get a custom item now from.