This article analyzes As the media is one of the biggest influences on society's perceptions, its misrepresentation of African American men has a significant impact on how society perceives them and behaves towards them, as well as how black men perceive themselves. as well as their opportunities and achievements. African American men are perceived as dangerous based on false identity, misconceptions, and misinformation available in the media; this includes movies, news, TV shows and rap music. This misconception goes as far back as slavery. The view of the African American man has been distorted and twisted by the media since the conception of African American slavery and even by today's so-called colorblind society. Stereotypes about African American men are often negative because of how slave owners viewed their right to property. Image of the Black Male in the Media Negative representations of the image of the Black male are easily visible and transmitted to the public through the news, films and music videos. , reality television and other programs and forms of media. In the media, African American men have a narrow view of themselves. For example, African American characters with their pants hanging off their waists and their underwear visible, to the athlete's eyes beyond belief, or who see a very disproportionate number of African American faces are bombarded negative images. In The Black Male: Handbook: A Blueprint for Life. Kevin Powell says, “Images of black men in the media have long been distorted in the country, to the point where many of us don't even recognize dangerous images when we see them. We are desensitized to them because we hold them so high in popular culture and because they have...... middle of paper ...... and the film media has attributed them to the black community. There are also films, like Boyz in the Hood and Menace II Society that became multi-million dollar hit stories with criminal depictions of young black people. This representation, over time, has fueled false beliefs in white America regarding how we perceive and view black people. What the media refuses to acknowledge is that the vast majority of black people are employed, go to school, and are not involved in gangs or other criminal activity. It is now quite common for young African-American men to be stopped and questioned by the police to detect possible misfits. The profit motive behind maintaining this stereotype is a fact. One can only conclude that Michael Reich's segmentation theory could be correct. It is in the interest of the elite to use the media to demean a class using racial stereotypes in order to maximize their profits..