(Ruddick, 2003, p. 350) Children could have been influenced to become active consumers when advertisers began targeting children instead of focusing on desire parents from being influenced by certain purchasing norms from childhood. children's toys. (Buckingham, 2011) Toy manufacturers also understood, from the early 20th century until today, that they could achieve more sales if they focused on the child as the buyer rather than on an adult with noble intentions for the child. (Cunningham, 2006, p. 230) For example, after the Disney film "Frozen" was released in theaters around the world, products related to the film became fashionable because children loved the characters, the story and songs from the film. Some of the popular products that children would want their parents to buy for them were dolls, toys, bags and costumes. (Berr, 2014; Cunningham, 2006, p. 230). loved watching princesses because it seemed even the boys were convinced enough to be her audience thanks to the action sequences and comedy (Barnes,