IntroductionThis article will discuss the principles of strategy and marketing. The Xbox 360 is a gaming console produced by Microsoft, Inc. The marketing plan will address the different phases of marketing the Microsoft Xbox 360 and the expected success. The success of Microsoft's first Xbox gives hope for the likely success of the Xbox 360. The Xbox was a huge success, selling millions of units worldwide. Xbox 360 Project Management and PlanningProject management and planning are very important for businesses today. In order to run a business successfully, it is important to be able to strategically plan and anticipate your future needs and costs. As a good manager, you need to look at the cost of your materials for your products; these will include labor, materials and your support services. (Schroeder, 2008) All projects go through three phases: planning, scheduling and controlling. Planning Let's begin the discussion with the planning process. Planning is a very important step. It is wise to think about the steps you will take to complete a project within a given time frame and learn what resources you will need to complete the project, the amount of work it will take to complete it , to set objectives to achieve, to define your production team of who will do what and when (Schroeder). Projects are characterized by large variations in functionality, cost, schedule and human resources from the original plan. Management and future users of project results are often frustrated by this apparent lack of project management skills in forecasting and control. To this end, the goal of this article is to explore some of the common reasons for these situations and illustrate a design framework for improvement...... middle of article...... Management Association International.Lewis, JP (2007). CHAPTER 5: Using the work breakdown structure to plan a project. In ,Fundamentals of Project Management (pp. 56-68). American Management Association International. Lowensohn, J. (March 18, 2010). Report: USB Mass Storage Coming to Xbox 360 | Web crawler - CNET News. Technology News - CNET News. Retrieved March 21, 2010 from http://news.cnet.com/8301-27076_3-20000712-248.htmlMaurer, T. and Weiss, E. (2010). Continuing education skill requirements: associations with managerial job content, age, and experience. Journal of Business and Psychology, 25(1), 1-13. doi:10.1007/s10869-009-9126-0Schroeder, RG (2008). Contemporary Operations Management Concepts and Cases (4th Edition). Boston: McGraw-Hill Irwin. Thomke, S. and Reinertsen, D. (2012). Six myths about product development. Harvard Business Review, 90(5), 84-94.