Manufacturing and design issues have forced Ford to recall some of the most popular models in its lineup. In 2013, the Escape crossover model, Ford's second best-selling product, was recalled seven times (Ford Motor Company SWOT Analysis, 2014). Further adding to its declining image, the company has faced government sanctions over recalls. In July 2012, for example, U.S. regulators imposed a $17.4 million penalty on Ford for failing to promptly recall nearly 424,000 Escape SUVs. These frequent recalls have a negative impact on consumer confidence in Ford products. In summary, Ford Motor Company's weaknesses are: • Product recalls are common, with an average “TGW” of 1,388 per 1,000 vehicles. • Declining vehicle sales in India and Russia impact Ford's international growth and competitiveness..