Strategy is known as the way in which companies manage external and internal situations that surround the business world, which are dynamic and promising. Rival companies, new trends and technologies transform from time to time. Companies must leverage all of their strategic assets, including employees, and manage with stakeholders such as financial contributors and suppliers to meet customer expectations and satisfaction. Sometimes they have to deal with government and more limits and most of the time they have to outsmart their rivals. The procedure of strategic management is a mixture of various things such as refining anticipated goals, innovating strategies, finding a way to achieve them, applying these tactics in reality by implementing them, varying what companies did strategically in terms. to deal with competition as well as unpredictable issues that arise and potentially evaluate growth and success. To achieve this effectively, businesses need an explicit, if possible broad, vision and a desire to be accommodating in their own quest (Thompson and Martin, 2010). To grow successfully, businesses must meet customer aspirations and, if possible, outperform their competitors. So we could assume strategies in three different aspects, such as competitiveness, capacity and opportunity. Strategies are all about innovation, thinking and doing – putting them into practice and that implementation relies entirely on people working cohesively and effectively across businesses, or they are not connected. In order to stay ahead of their competitors, businesses must respond to what is happening and respond preemptively. Ability...... middle of paper ...... could compete in predicting how your customers perceive your organization (Ridrigues and Robaina, 2005). Businesses can choose to employ many other competing methods in an attempt to defeat the competitor in terms of cost, class, and utility. When we talk about customer and rivalry oriented methods, each has its own drawbacks. Many researchers explain that these two methods most often gain importance in any business. The downside of the customer method is focusing primarily on their competitors and how they compete. Not caring about customers turns out to be a flaw in the competitive method. Businesses need to carefully consider their competitiveness strategy considering value, standards, how it works and speed. They are unique compared to their competitors (Wernerfelt, 2004).