Think to yourself, what would happen to you when the planet disappeared? And when you think about it, think about your family. Our planet is a vital living organism, and every individual must take into consideration that everything we do does not matter if you did not commit the act, everything affects our planet and yourself. This World Wildlife Fund print ad uses a dramatic comparison between the 9/11 incident and the years of deaths caused by tsunamis, both of which are insinuated to be caused by humans. Advertising is used to demonstrate the effects caused on the earth by each individual's actions, which ultimately results in their own tragedy. Throughout the advertisement, many viewers can visualize the content of the advertisement through the descriptive visual perspective, through the quote and written text "THE TSUNAMI KILLED 100 TIMES MORE PEOPLE THAN 9/11." The planet is brutally powerful. Respect him. Preserve it.” Finally, through the comparison between 9/11 and tsunamis, the controversial message is sent to viewers. An advertisement that contains a very well-developed visual perspective for the viewers, is able to draw attention to them and convey the message effectively. World Wildlife Fund advertising aims to represent what nature is becoming through the actions of individuals and their carefree activities on the planet, and overall how this affects the planet and each individual who lives on it. The focal point of the commercial takes place on September 11, 2001, as many remember it being September 11, while the advertiser uses approximately 20 planes that can be seen heading towards the two World Trade Centers . This ...... middle of paper ...... you are trying to express that the planet is definitely more powerful than people, and that you should treat it with respect or face its consequences. In conclusion, this ad from World Wildlife Fund uses a controversial means to convey its message that "the planet is brutally powerful." Respect him. Preserve it,” which ultimately translates into an effective advertising strategy. Through the use of an eye-catching visual image, it is able to attract the attention of the target audience. Using the quote gives the reader exactly what the advertiser is trying to get across, which ultimately has to do with the fact that we need to respect our planet. Finally, the comparison between the deaths caused by 9/11 and the tsunamis, which ultimately results in a very effective strategy to get the message across, with the feeling that no one wants to see a repeat of 9/11..