When Laura was teaching children and volunteering in construction projects in the village of Situmi, on the border of Uganda and Kenya, she came across a interesting scenario. Four previously shoeless Ugandan children each received a pair of TOMS shoes, along with a piece of “TOMS” fabric that resembled a flag. The four children hung the fabric on a stick and ran for days through the village waving it happily. Today, the flag is still a toy in the village of Situmi (“Waving the TOMS Flag in Uganda”). Some might wonder why these children are given shoes; this happiness is due to a man named Blake Mycoskie. He has created an astonishingly successful business, in which for every pair of shoes purchased, a pair is given to a barefoot child. This respectable company can be a representation of how business will evolve in the future. After a visit to Argentina in January 2006, Blake Mycoskie had the idea of ​​starting a shoe company. He saw many children without shoes and decided to do something to solve the problem of bare feet ("A shoe that fits so many souls"). He was an average guy with a mission. Upon returning to Santa Monica in 2006, the CEO felt it was time to start fixing the problems he had encountered in Argentina (DeBernardi). His business partner and former polo instructor, Alejo Nitti, is now the head of production. Originally, these men brought over 200 samples of Argentine shoes to the doorsteps of American citizens to see which type of shoe was most popular (Sharkton). The glass slipper, called apargata, is worn by farmers. Mycoskie transformed the plain canvas shoe by adding a soft leather insole and a sturdy rubber sole (Irwin & Fifield). The two planned to have a very small business and sell the shoes with ...... middle of paper ......pr. 2010. Internet. November 28, 2011. Fifield, Will. “It’s not the usual.” The Costco Connection September 2010: 24-27. Print. Irwin, Jennifer. “The humble alpargata comes forward.” New York Times. January 17, 2007. The web. November 28, 2011. Loten, Angus. “Why interns are good for business.” MSNBC. March 12, 2008. The web. November 28, 2011.Obrien, Sean. “One for One: The Toms Shoes Story.” » Surf Expo. Internet. November 28, 2011.Sharkton, Craig. “Toms Shoes – Philanthropy as a business model.” Small business, big profits. August 23, 2008. The web. November 28, 2011. Sieberg, Daniel. “Give children their first pair of shoes. » CBS News. October 28, 2009. The web. November 28, 2011. “Toms.com” Alexa: The Web Information Company. September 2010. Web. November 28, 2011. “TOMS One for One Eyewear Movement: How it Works.” » TOM. 2011. Internet. December 7, 2011. “Waving the TOMS flag in Uganda. » TOMS Blog, September 2, 2010. Web. December 7. 2011.