Johnson & Johnson's innovative ideas, effective marketing and management strategies have allowed the company to thrive for over a century. J&J's products, services and ideas have touched the lives of billions of people around the world. Additionally, the consistent approach to company management and the character of the employees have given Johnson & Johnson the opportunity to succeed in an extremely competitive pharmaceutical industry. Some of the strategies used at J&J include continuously improving product quality and creation speed, controlling production factors, expanding your market, doing things differently, and having a purpose well targeted. • Continuously improve product quality and creation speed. Confident of its success, J&J implemented a system through which the company could continue to improve the quality of the products, as well as other services it offers. “Johnson & Johnson's creation of a bacteriological laboratory in 1891 allowed it to be at the top of the competition in terms of quality and product creation” (J&J Business Strategies). It is extremely important to be prompt in creating and introducing a product, because as a business it is crucial that products reach the market sooner than the competition. Product quality is also essential to the success of a particular product and the company's reputation, as it could potentially give it a competitive advantage over its competitors. “Achieving superior quality and innovation are integral to superior customer responsiveness” (Hill and Jones P89).• Control of factors of productionIf the sources of raw materials are not controlled by a company, this could potentially threaten well-being... middle of paper......4.17 billion in 1999. Net profits have nearly tripled over the past decade for J&J. in 2000, "J&J partnered with General Electric Company's GE Medical Systems unit, Baxter International Inc., Abbott Laboratories, and Medtronic, Inc. in a venture to create a global Internet-based purchasing exchange for health care providers” (Society Stories). Works Cited “Johnson & Johnson Business Strategies” Business Strategies . September 14, 2010. the web. April 20. 2011. Hill, Charles; Jones, Gareth. Strategic management. Mason: South-Western Cengage Learning, 2010. Print. “International Directory of Business Histories, Vol. 36. 2001”. Johnson & Johnson website. April 22, 2011. < http://www.fundinguniverse.com/company-histories/Johnson&Johnson-Company-History.html>.