Kohl's: A Popular Service OrganizationService organizations can be considered any organization that provides customer service. Restaurants and retail stores are some of the main organizations that come to mind when thinking of a service organization. Kohl's is a popular retail establishment that has grown by leaps and bounds over the past few years. Kohl's offers excellent customer service, friendly staff, and a well-organized store. The store has become a staple in many towns and villages; offering fashion and shoes for the whole family, jewelry, as well as various items for the home. Kohl's has been committed to providing convenience and bringing quality and value to our customers over the years. The following will describe the history of Kohl's, its target market, its effective strategic goals, and how they can improve in the future to remain profitable and popular for many years. The History of Kohl's In 1938, Mr. Max Kohl and his three sons developed Kohl's Inc. and transformed it into a department store selling clothing and durable goods. In the mid-1960s, William Kellogg was hired for his recognized expertise in budget retailing. Together, Mr. Kohl's and Mr. Kellogg carved out a "niche between high-end department stores and discounters, offering department store quality at discount prices" (Kohl's Corporation, 2014). In 1970, Milwaukee became home to the largest Kohl's shopping center, followed by five new Kohl's department stores in 1972. By 1986, the Kohl's retail chain had grown to 40 stores and one distribution center, with an annual turnover of 288 million dollars. Kohl's expanded to Detroit and Chicago soon after and went public in 1992, growing to 81 stores in 6 states, with sales exceeding $1 billion. The Kohl's...store middle of paper......ized company, and has always been committed to bringing quality, value and convenience to its customers. Kohl's has maintained its success through its competitive strategy and catering to its primary target market. As long as they continue to follow their competitive strategy and revise their operations and processes as the world and purchasing trends and patterns continue to evolve, they will continue to strive to prevail in the retail market . Redesign and creativity are important aspects in a retail environment, and Kohl's has a great opportunity to appeal to the senses of its shoppers to guide them to the areas and products they are displaying. Their overall processes, goals and operations have made them what they are today. Kohl's is and will continue to be a popular retail establishment in many neighborhoods and will continue to grow by leaps and bounds in the years to come..