Squealer, one of the pigs on the farm uses logos and philosophy to attract the attention of his fellow pigs. His skills help the pigs live a royal life, while the other animals live a horrible life. Although Squealer primarily uses ethical and logical appeals, there is still an underlying emotional appeal that causes animals to listen to Squealer. Squealers uses logic to explain to the farm animals why the apples and milk had disappeared when other animals realized Napoleon was stealing things from the farm. He says the pigs are just trying to help the animals, not harm them. He states that “milk and apples contain substances absolutely necessary for the well-being of the pig. We pigs are brains” (Orwell 35&36). He tries to convince them by telling them that even though pigs hate drinking milk and eating apples, it is to help the farm animals, not for the pigs themselves. He uses a logical technique by saying that even science has proven it. The animals have no choice but to believe it because they are illiterate and think Squealer knows everything. Also, to make his speech stronger, he adds emotional appeal to his speech. He knows the animals are afraid of Jones. He says: “Do you know what would happen if we pigs failed in our duty? Jones would return” (Orwell 36). He wants them to think that if they didn't do their duty, Jones would come