Late on a Friday night, people will be looking for a quick and easy way to grab some food before heading home. They don't know that their choice is made for them, deep in their minds. People have a list of characteristics of what they want displayed in their minds, like a blackboard, and as they drive, they subconsciously search for the restaurant that matches those characteristics. KFC and Mcdonald's are often a late night dining choice for many people on the road and the reasons they choose to eat at either restaurant could be due to a contrast between these characteristics. Although KFC and McDonald's have these common traits, KFC also presents its food adequately with superior food quality. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay As people think about their food choices late at night, price is a factor that weighs on the blackboard in their minds. This is where KFC and McDonald's share commonalities. They both have reasonably cheap deals or promotions that you can take advantage of. These promotions give their customers the opportunity to choose between the foods they prepare keeping in mind their budget. This common trait highlights an important contribution to improving food quality. McDonald's offers customers a variety of dollar menu items, as well as their McPick Two for Just Five Dollars promotion going around. Customers can choose two from sandwiches, ten-piece chicken nuggets or even a Mcflurry for just five dollars. Likewise, KFC offers five dollar meals that allow you to choose between one meat, two sides and a medium drink for just the price of five dollars. Customers can choose from fish, a sandwich or any type of chicken as well as a wide variety of sides offered by the restaurant. These choices keep the driver debating late into the night about where to eat. The driver's brain also subconsciously thinks about the health impacts of the food choices they make. Both restaurants offer healthy alternatives, but KFC seems to be ahead of McDonald's in options. KFC allows you to choose between fried or grilled chicken and also offers its customers healthy alternatives for sides. They offer corn, green beans, coleslaw and a wide variety of additional options. Another benefit of KFC's healthier options is that the alternatives don't cost more, they are the same price as all the other options. On the other hand, the healthy food options offered by McDonald's are few and far between. Plus, healthier options are usually more expensive. For example, their salads are the equivalent of a sandwich, but they usually cost at least five dollars to purchase just the salad, with no sides or drinks. The healthier options that affect the price are red flags in the eyes of the driver. Additionally, a large part of the choice in the driver's mind is the comparison of better food quality. McDonald's sometimes offers tasty meals. Sometimes their food is fresh. Sometimes their food is bland. Sometimes their food is hot. Their food is sometimes lukewarm. McDonald's is never consistent about the quality of the food it sells. For example, many people like to order their food with a special request to ensure it is freshly prepared. They know that if they request an item without..