The bold type also tells the woman to remove her clothes or the viewer to do so. Everything is very clean, clear and attractive to the eye. There is a highlight around the woman's body, making it appear to be glowing. The scale indicates that the woman has lost weight and she is shocked by her current weight. The company displays this little woman advertising, if you drink their product, consumers can look like her. This ad presents itself as a sex symbol for men and shows younger women that they should look like this woman in the ad. This ad also states that only “sexy” and “healthy” women can produce healthier milk. Another Fairlife Milk advert has the same blue background and the words "Treat your milk for all it's worth" are printed in bold, white font that takes up most of the advert. To the left of this saying is a Fairlife bottle surrounded by white milk. Below the expression in bold it is written in smaller letters: “50% more protein, 50% more calcium*” and in even smaller letters below it is written “compared to ordinary ».