1.) Rank's easy-to-use analytics tool is called the intensification/minimization model, and its goal is to help you become more critical receivers and analytical. It defines and gives examples of four major persuasion strategies and six related tactics that are often used by persuaders today. (Larson, 2007, page 31) Rank's major strategy is to either intensify some aspect of the product, cause or candidate. Their other strategy is to downplay certain aspects of their brand, cause or candidate. (Larson, 2007, page 31) Strategies of intensification and minimization include intensifying one's own strengths, intensifying the opposition's weaknesses, minimizing one's own weaknesses, and minimizing the opposition's positives. opposition. The tactics most persuaders use to intensify are repetition, association, and composition to intensify their own strengths. Rank's minimization tactics include omission, misdirection, and confusion. “Any of these tactics can be used logically or emotionally.” (Larson, 2007 p. 31) For example, today's advertisements do not show the hidden meaning and do not try to persuade...