According to a business insider, McDonalds spends $963 million on advertising. (Bhasin) It's just money for advertising alone, plus the cost of other necessities. McDonalds target market is simple The target market is simple, everyone. This is a key element of their success. No one has any reason not to go. Cheap food on the go is for everyone at all times, who wouldn't go there? McDonalds itself says it on its website: “McDonald's aims to provide a friendly and fun environment for everyone to enjoy. We seek to attract a wide range of people, from families who love our Happy Meal to workers eating breakfast on site. -go or eat on site to enjoy our freshly brewed coffee and free WiFi" (Who) McDonalds can now appeal to all audiences and have a better chance of bringing customers back. With a large target audience, this greatly facilitates sales The use of television, radio, billboards and the Internet has attracted the attention of McDonald's across the world. McDonalds uses advertising to attract a wider target audience to restaurants. of the product, will be consumed either in the car or quickly in store in 20 minutes. Then, the consumer will come back because it was tasty and eaten with it.