People can come up with a new idea, research that idea, and start developing the idea. After completing the development phase, the manufacturing process begins and the organization can take the patent and copyright of the product. • Circumstantial source: Circumstantial source of innovation means that people come up with a new technology with one consequence in mind, but that technology meets the customer's other needs. For example, Minoxidil was tested for its effectiveness in treating high blood pressure, its side effect on hair growth created an opportunity to market Rogaine for baldness (Sources and Transfer of Innovation, 2006)2) Different methods of generating new ideas: The different methods of generating new ideas are: • Focus groups: This is a group of individuals who discuss an idea among themselves by asking questions and discussing it. respondent. This group is best for initial idea selection and can lead to commercial success (Pierce, 2005). • Brainstorming: Brainstorming is a session in which a group of people hold a group discussion to generate new ideas. • Problem inventory analysis: This is a method in which the employee can make a list of questions about the product, discuss them with customers and come up with a completely new product idea (Pierce,