The purpose of this report is to explore the social responsibility of graphic designers in communicating with mass media. Berman notes how designers “have disproportionate influence in these three areas:1. How messages intended to influence the behavior of a large audience are selected, developed and disseminated2. How people are portrayed and visually represented3. How the raw materials of designed objects are consumed” (99). It will examine the influence and power that designers possess, the negative results of poor communication, and how designers can do good. This research is important because today's world must be responsible for the problems it has caused, one designer at a time, one person at a time. Influence and power Do you think of graphic designers when you see a logo or an advertisement? Is it possible that they are a determining force in our brand choices? Or in the way we respond to the environment? Or even how we communicate? It is important to understand the role they play and the responsibility they share through the onslaught of marketing messages we absorb daily, so that as a community we can make informed decisions. Globalization and the Singular Community When it comes to the power and influence that graphic designers possess, Berman discusses the “triple bottom line” (132): people, planet, and profit. With the rise of communication technologies, globalization is now integrated into the heart of our daily lives, and this triple focus has become narrower than ever. The community we live in has expanded its accessibility to communications, and we take instant connections and ease of linguistic interpretations for granted. Berman quotes Naomi Klein who says, "Logos are... middle of paper... the difference is not the argument, it's the kind of difference a designer chooses to make." Joining an eco-design company could be a first step; Becoming a member of the GDC Code of Ethics or AIGA Standards of Professional Practice is a start. Berman even lists the top eight tips for purchasing sustainable design (p. 133), while bringing it back to the actionable concept of people, planet, and profit in organizing our priorities in our global community. In conclusion, everyone has influence in one way or another; we must take responsibility for the decisions we make and the results they produce; and we must be aware that progress in sustainability is a positive necessity. Quoted Words Berman, David B. “Do Good Design.” Berkeley, California. January 2009McDonough, William and Braungart, Michael. “From cradle to cradle”. North Point Press, New York. 2002.