Quoting Henry Ford “Any customer can have a car painted any color they want as long as it is black” by following their ideology, McDonald's makes it difficult to satisfy difficult customers. The customer goes to one of McDonald's restaurants, expecting a quick, low-cost meal, without really caring about the quality of the product, since customers decide whether the product is worth the price they will pay. However, a McDonald's consumer can easily get confused between quality and quantity, so if the hamburger is big, consumers believe, it is better. It is easy to say that speed is the most important performance parameter for the company and the customer, because punctuality. McDonald's is still a growing company and is expected to continue to be the number one company in the fast food industry, but it is essential for it to review its priorities. Of course, it's important to be fast in this business, but what if it's fast to leave customers behind? With strict scripts for employees, McDonald's influences the experience of going to one of their restaurants to promote their interests and they don't care if it matches what the consumer wants and