During the 1980s, UPS's previous mission statement was to be the lowest cost provider in the transportation industry. UPS's current mission statement has transformed to deliver the greatest value to transportation customers. As an example of change, UPS's mission statement has shifted from a low-cost provider that competes with the Postal Service to a higher-priced carrier competitive in a global supply chain. The term value has become a frequently used phrase in all sales and customer discussions..