Indeed, the Apple company is not at all satisfied with this result. He can find strategies to make his smartphone better and more beneficial, or create a new marketing strategy to satisfy customers in every way. It looks like a cold war is raging between mobile operators. So does this become a problem for the world? Of course, when competition occurs between one individual and another, there must be positive and negative impacts on the environment that businesses and relevant government authorities or organizations must manage and seek solutions. at each impact too. As long as communication media technology develops such smartphone which improves human's life to be modern with faster and faster connection speed, everything also seems to be more and more easy to search and know for people, like map or GPS which allow users to know the direction as soon as they turn on the Smartphone. This totally fits the needs of today's mobile phone consumers, so everyone should be able to handle a low-cost smartphone. Additionally, email or video calls seem to greatly help people communicate quickly domestically and abroad. However, the increase in smartphone manufacturing has also left some problems to the whole world and these problems start from a small family of the society, for example, family members or between parents and children may lose their relationships with each other. the others because the children would prefer to spend time. a lot of time spent composing a smartphone. Nowadays, most teenagers would like and are addicted to using social media on smartphone with quick and easy touch screen such as Facebook, Twitter, Line, Yahoo Messenger or Instagram. So with this number, the author would say... middle of paper ...... in the first three months of the year, Samsung's net profit increased by 42% in the same period , increasing from 5,000 billion won to 7,200 billion won. a year earlier. This is a record quarter for the Korean consumer electronics manufacturer. (http://edition.cnn.com/2013/04/29/tech/mobile/samsung-spanking-apple/index.html?iref=allsearch) How can Samsung company grow its profits dramatically by this way?For assurance, it must present the differences between the strengths of Apple and Samsung to attract mobile phone buyers interested in purchasing their products differently. Hyun Joon Kim Our, vice president of mobile planning at Samsung, further attributed the quarter's success to sales of its flagship smartphone, the Galaxy S3, and its supersized handset Galaxy Note 2. These two types of smartphone models are the best or most important thing owned or produced by the Samsung company..