Over the past few decades, female artists in the music industry have become increasingly sexualized and objectified. As society's views of women began to change in the early 20th century, allowing them more freedom, this also led to increased attention from the media. Women were becoming more and more important as artists, actresses, singers and models. By examining a popular music video by singer and cultural icon Britney Spears, I aim to analyze the music's true intentions and the images that support it. using themes of sex, gender and the postmodern movement. I will then compare it with music and videos of popular female musicians from previous decades. There will be many factors to consider throughout this exploration, including the social factors that surrounded the time of Britney Spears' Toxic video, and how they may have influenced its creation and reception. It is also worth considering the development and increasing popularity of the Internet and social media, and how this has affected the accessibility of music, particularly in the form of music videos, by the consumer. To help me in this analysis, I will turn to theorists like Judith Butler, who specializes in gender studies, notably in her book Gender Trouble. At the forefront of my exploration on this topic, I chose the song and its accompanying music video. , Toxic by Britney Spears. This three and a half minute sequence shows the singer appearing in a variety of outfits, seeing her in different situations throughout. To begin, I will look at the song itself and its lyrical content: The first thing to note is the song demonstrates Spears' infatuation with the song's subject matter, which...... middle of paper .. .... a black catsuit, a style very similar to that worn by the main actor Jennifer Garner, in the series at the time (Images 5 and 9). A greater influence can be noted when looking at the singer in her diamond-studded outfit, as she closely resembles Kate Bush in the 1978 video, The Man with the Child in His Eye, appearing in a flesh-colored outfit ( images 3 and 10). Comparing the two, it seems relevant to note how Spears' portrayal is much more animalistic and seductive than Bush's original concept, which seems more innocent, emotionally exposed, and almost childish - with the singer adopting the fetal position at the same time beginning and end of the video (Image 11). The softer lighting and blurry effect of Kate Bush's video means less emphasis on the details of her body, whereas in Spears' Toxic the image is sharp, displaying a vivid image of her naked body..